What is keyword research and analysis? – Dummies Guide

What is keyword research and analysis? – Dummies Guide

What is keyword research and analysis? – Dummies Guide

What is keyword research and analysis? Are you struggling to get your website ranked in the 3 top search engines (Google, Yahoo and Bing)? You must read this! This will help your website get ranked!

What is keyword research and analysis?

Assuming that you already have your own niche website, Keyword research and analysis is a very important step before you start writing an article for your website.

The main purpose of this step is trying to allow the search engine to index and show your article on the first page of the search results.

Many new budding Online Entrepreneurs are struggling in getting their website ranked at the top pages of search results. I was too, but I found a fantastic tool from Wealthy Affiliate and had great success with it.

In this post, I am going to show you this very simple way to do keyword research and analysis. This simple and yet powerful tool will help you with your website rankings.


Using the right keyword research and analysis tool.

There are many Keyword research and analysis tools out there.

Some of them are quite tedious to use, some charges an expensive monthly fee and some overloads you with tons of information too complicated for a newbie to understand.

What is Keyword Research and Analysis - Google Keyword Planner


I’ll use Google Keyword Planner as an example. A lot of new Online Entrepreneur turns to Google Keyword Planner to search for Keywords for their use in the Articles.

Although Google Keyword Planner is free, do you know that it’s targeted users are for people wanting to advertise with Google using Google Adwords?

There are a lot of information to input for just one search. There are also a lot of information to understand and break down from the search results.

Moreover, the results provided tends to skew towards potential keywords for advertising use. Not all good keywords are listed there.

You can quickly glance through the  explanation of “How to use Google Keyword Planner?” here.

Go ahead and I’ll wait for you to return here.


Are you still confused or unsure what to do? Not to worry, I was like you too.

Let’s temporary discard what you have learned so far from Google Keyword Planner and start afresh again.

Let me share with you the simplest tool I ever used for my keyword research and analysis.


The simplest keyword research and analysis tool – Jaaxy.


What is Keyword Research and Analysis - Jaaxy


I am a premium member of Wealthy Affiliate and I have unlimited use of its free keyword tool.

The free keyword tool offered at Wealthy Affiliate is sufficient but requires more steps to see the information I wanted.

I soon realized that I shouldn’t spend a lot of time doing keyword research and analysis with complicated procedures and unnecessary information.

With Jaaxy, it is so simple that I can view all the necessary information I want at one glance! I could shortlist the keywords that I will use immediately.

I could now used the time more effectively to write contents or offer help at Wealthy Affiliate’s community and focus helping my referrals. Jaxxy really comes in handy for me!

Now, let me show you how simple Jaaxy is.


Keyword research and analysis – A Puppy training website example

whai is keyword research and analysis - cute puppy

Let’s assume you have a puppy training website and you think that “how to train a puppy” is likely a search term that people would commonly key in the search engine.

So, you want to research on the keyword “how to train a puppy“.



Let’s type this “how to train a puppy” search term at Jaaxy.

What is Keyword Research and Analysis - Jaxxy search

Hit the [Find Keywords] button next.

Within seconds, Boom! The results are out.

What is Keyword Research and Analysis - Jaxxy search result

The search term is all you need to input for research!


How do I analyse the results and which keywords I will choose to use?

I’ll quickly analyse 5 data provided from the search result,

Avg – Average Monthly Searches of the Keyword from a mixture to Top Search Engine.

Traffic – Estimated number of potential traffic if your site is rank in the first page.

QSR– Quoted Search Result. The number of real competition Websites ranked in Google using the exact Keyword Phrase.

KQI – Keyword Quality Indicator. Visual shortlisting of Keywords at one glance. Green is Good, Yellow is OK, Red is Poor.

SEO – A score bases on traffic and competition. (Jaaxy’s Algorithm) On a scale of 1 – 100, the higher the better.

(Do you want to know what is Domain for? Read my full Jaaxy review here)


As a rule of thumb, I’ll go for keywords that have

  1. AVG > 50
  2. Traffic tag along with AVG in a pair. (I will mainly rely on AVG)
  3. QSR < 300
  4. Green KQI.
  5. Highest possible SEO.


Choosing the keywords that make sense.

Did you notice that Jaaxy return with a list of related keywords that surrounds your main keyword?

There are typically 2 types of keywords:

#1 Long tail Keywords

Keywords like “how to train a puppy on a leash” is also known as a “long tail” keyword as the search term is longer and more specific.

“Long tail” keywords are great to use as the competition(QSR) is usually lower.


#2 Keywords that make no sense

There are also keywords that do not make any sense like “long house train puppy“.

I will just ignore these keywords even though they fall within my rule of thumb. We have to think how a person would type in grammatically right search term that make sense.


So, the potential keywords I will shortlist are,

What is Keyword Research and Analysis - Jaxxy search keyword choosen


These keywords here would allow you to create 5 different articles, each with a different topic!

Search engines would love your website very much because there is a variety of quality contents related to your niche.

Simple and fast! Do you agree? 🙂


Try it yourself!

What you have seen here is just the tip of an iceberg. There are so much more to Jaaxy, the best Keyword research and analysis tool for your website. There are even training videos and support at Jaaxy.

I would recommend you to try it yourself and feel how Jaaxy can help you in your Online Business.

It’s FREE to try, so go ahead and click the banner below!

What is the best keyword research tool for SEO - Jaxxy Review

Or do a direct search for your keywords here:


P.s. I am using the Pro version for the example shown here, see my full Jaaxy review here for comparison.







12 thoughts on “What is keyword research and analysis? – Dummies Guide

  1. Mary

    I started using Jaaxy recently and it provides the best information with the least amount of work.

    You gave a great explanation of how to do keyword research using Jaaxy and apply it to a website. The example you provided and explanation really helped me understand how to analyze my keywords!

    Thanks for sharing, Edmund!

    1. Edmund Post author

      Hi Mary, you are most welcome!

      I am glad that this article has created values for you.

      Indeed, Jaaxy is the simplest yet powerful tool suitable for novice to expert Online Entrepreneurs. Jaaxy helps you to save time on keyword research and analysis so that you could concentrate on your Online Business work.

      I sincerely wish you Success!

  2. David

    Hey, Edmund!

    I am at Wealthy Affiliate too and I still feel I am a little bit in the blue. Reading your post created some clarity and I am happy, I’ve found you!

    Especailly the Jaaxy thing is really interesting and I will try that tool, I think!

    Keep going and I will come back to get more information on Wealthy Affiliate here!


    1. Edmund Post author

      Hey, David!

      You are most welcome! I am happy that this post has created clarity and values for you!

      Give Jaaxy a try, you’ll be impressed! It’s free for trying anyway.

      Thanks for your support and I look forward to you returning again!

      Wishing you the best, David!

  3. Lynne

    Thank you for the jaaxy keyword tool review! I have been looking for a great tool to research keywords. You have also explained beautifully how to select the best keywords for your website, just what I needed to know.
    One more thing I wanted to know is how to check website keyword ranking, can you recommend a tool for this?

    1. Edmund Post author

      Hi Lynn, thanks for your comment. I am glad that this article has created values for you.
      A good question you have there too. In fact, Jaaxy has the tool to check for website keyword ranking.

      Click the Site Rank at the top menu. When you get to the page, all you need to do is key in your website domain and keyword that you want to rank.
      Hit the [Search] button and voila, the results will be presented to you.

  4. Anh Nguyen

    Just what I needed, Edmund.

    I was a little lazy on keyword research and it took a while to realize how important that is. I’d like to know if you prefer Google Keyword Planner or Jaaxy and what are the differences.

    Also, what do after you’ve found the low competitive long tail keywords… how do you research the other pages ranked for that word and what to do to obtain a number 1 ranking?

    Thanks in advance!

    1. Edmund Post author

      Hey, Anh Nguyen, I am glad this article has created values for you.

      Personally, I prefer Jaaxy then Google Keyword because it is not advertisement “bias”. Google Keyword planner tends to reveal keywords advantages to click through rate rather than ranking high for organic traffic.If you do a little research on this subject, you could read the various views on this.

      As for your following questions, I have past article can address your concerns.

      1. How to check website keyword ranking? – simplest way!

      2. How to rank my business on Google? – 10 important basics.

      Hope these helps! Wishing you the best!

  5. Toon Blogger

    Hi, Edmund.

    One thing that I like about Jaaxy over Long Tail Pro (I have both), is the Site Rank.

    You can just enter the keyword that he used for your article plus your website’s url, then you would know where your article ranks.

    The Jaaxy system would search the first 20 pages of Google and you’ll have a result about your article. It simply says No Results Found if it rests outside the 20 pages.

    Great review!

  6. los

    Hey Edmund, first of all, thanks for this great, interesting and very informative article on keyword research.
    Even though I have been into creating a website for a few months now, I did have never used Google Adwords before. I have heard of it and thought it was good, but now I really can see why most people don’t recommend it.

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