“How to rank my business on Google?”, a question I asked myself when I started my first Online Business. Let me reveal to you the 10 important basics Search Engine Optimization (SEO) for your business website I learned.
How to rank my business on Google? – Pre-requisites
Hi there, Edmund here.
Are you asking the same question too?
What I am going to share with you in this post are 10 important basics to optimize your website’s SEO for Google Ranking.
These are the things I learned while building my website. SEO is not as straight forward as just learn, apply and voila First Page Ranking!
It is important to note that SEO tips here are the guide to good practices when creating valuable contents for your website. These tips are also categorized as on-page SEO, which means it applies to your post/page internally.
Off-page SEO could include backlinks to your post/page from other authoritative websites, social media engagement, and forum discussions. But we are not talking about these in this article.
Alright? Let’s get started
How to rank my business on Google? – 10 Important Basics
These 10 basics should apply to every post or page within your Business Website.
How to rank my business on Google #1 – Keyword appears in the URL and Page Title
You should use your keyword as the Title of your article, at the same time let it appears at in the URL.
For example, if your keyword is “How to train a puppy to sit”.
Your Title of the post/page: How to Train a Puppy to Sit?
Your URL of the post/page: http://www.yourwebsitename/how-to-train-a-puppy-to-sit
Did you notice that the spaces are filled with “-“?
The purpose of this is to allow Google search engine differentiate the individual words.
Rather looking all jumbled up like this “howtotrainapuppytosit”. It is not even readable by a human.
This is done automatically if you are using WordPress.
How to rank my business on Google #2 – The meta description contains the keyword.
Google will show a brief description of every website with the search results.
From the above example, I searched Google with the keyword “How to train a puppy to sit”. This is one of the return results and you can see that the keyword do appear in the meta description.
The owner of the page also positioned the keyword at the beginning of the description. This is done with a purpose to let Google’s crawling spider notice the keyword at first sight.
Oh, btw, did you noticed that the keyword is in the title and URL too?
How to rank my business on Google #3 – Keyword appears in the subheadings.
This is not a major ranking factor, but it is beneficial to create subheading in your post/page and place your keyword in it.
Subheadings will make your post/page neater and more readable too.
If you are observant enough, you can see I do this too.
If you are using WordPress, within the toolbar’s [Paragraph] field, you can choose several subheading types.
How to rank my business on Google #4 – Images contain alt tags with the target keyword.
It is recommended to add your keyword within the alt tags of your images.
Alternative text will appear instead if it happened that the reader could not load your image on their browser.
Having keyword in the alternative text will also allow Google to index your image. If someone tries to do an image search using the keyword, your image could possibly appear in the search results.
How to rank my business on Google #5 – The keyword appears in the first paragraph of the page.
This is beneficial for the Google’s spider to notice the keyword at first sight. Similar to the meta description I mentioned earlier.
Let’s click on the search result of the page I found above and take a look at its first paragraph.
Indeed, the keyword does appear at the first phrase of the first paragraph. Noticed the keyword in subheading text too?
How to rank my business on Google #6 – Do not use the same targeted keyword for many pages.
It is recommended not to use the same keyword for many posts/pages.
This is to prevent your own posts/pages competing with each other resulting in “keyword cannibalization” which may result in lower ranking by Google.
(Click on the link to see full explanation.)
How to rank my business on Google #7 – Keyword density is between 1% to 3% in your page contents.
Keyword stuffing is no longer a valid SEO technique since Google has updated its search algorithm many years ago.
Google will penalize posts/pages that stuff keywords unnaturally into the contents resulting in lower ranking or not indexed at all.
Keyword should be naturally in the post/page such that it does not feel weird reading it.
Using the sample paragraph of the puppy training site I found earlier, Keyword stuffing would be like this.
“How to train a puppy to sit on command is an important skill for new dog owners to learn, and it is one of the very first things dog owners love to learn how to train a puppy to sit. We love the intrigue of seeing our new puppy respond to us when we learned how to train a puppy to sit. And it’s common practice not to be too concerned at first about how to train a puppy to sit, whether puppy obeys or not.”
You get what I mean now? 🙂
It is important that your keyword appears naturally in your post/page with a density of 1% – 3% as a general guideline.
How to rank my business on Google #8 -The page should have contents of minimum 300 words.
This is simple to achieve if you are passionate about your niche that you have chosen for your business.
Google dislike post/pages with thin contents.
Google like post/pages that provide its reader valuable contents.
If the post/pages get shared in social media, it has a positive effect on the ranking too.
How to rank my business on Google #9 – There are outbound links in the page.
It is beneficial to add outbound links to other relevant website pages within your post/page.
This is also an indicator that you are providing relevant and quality resources to your visitor.
This could let your reader regards that your post/page is of quality and may results in sharing of your post/page, provide a backlink to it or even bookmark it for later reference.
Remember I mentioned about the off-page SEO? This is where all positive spiral effect comes in.
With more shares and backlinks to your post/page. Your ranking will rise significantly!
How to rank my business on Google #10 – Scores fairly well in the Flesch Reading Ease test.
Not just your content be of quality and valuable. It is important that your post/page is fairly easy to read without many grammatical or spelling errors.
Similar to above point, if your readers have difficulty in understanding you, will they come back again?
Worst, if they just close down your post/page without exploring further, it will affect your page’s bounce rate.
With high bounce rate, ranking will fall as a result.
How to rank my business on Google? – Last but not least
“Edmund, how do I keep track of all these while I am writing my contents?”, you might ask.
Fortunately, there is a free WordPress plugin (Yeost SEO) available to check your Flesch Reading Ease and the above 9 points.
You can use Grammarly to check your grammar mistakes on the go while creating contents.
Thus, you can just focus on your writing of contents. The SEO part could be easily taken care of by them.
Most importantly, you must know that even if you apply the 10 points above diligently, some of your keywords may still not rank high due to high competition.
It is recommended to do your keyword research again and fine tune. Never give up!
Well, that’s all for sharing my own experience and learning from Wealthy Affiliate.
Wishing you the best in your business ranking!